His online videos have been written about in The Times, The Independent, Buzzfeed and featured in a number of podcasts. Radio appearances include: BBC Radio 1, BBC Radio 2 with Scott Mills, Capital FM, Virgin Radio with Tom Allen, BBC Radio Nottingham, BBC Radio Kent, and Absolute Radio. In 2025, James launched a podcast called ‘Notes from School’ which was one of the top charting music podcasts in the Spotify podcast charts.
Session singing work has been included featuring on adverts for Waitrose, Sky Movies, Clydesdale Bank and GoCompare, recording at many top London studios including Abbey Road and Angel studios. He has sung on recordings ranging from Sir Paul McCartney, Tom Chaplin to Katherine Jenkins. Some of the high profile artists he has provided backing vocals for include The Rolling Stones at their 50th anniversary concert and for Electric Light Orchestra's reunion at Hammersmith Apollo.
Over the past 12 years, James has taught music at various schools in London including Kensington Prep School, St Paul's Junior School, St James's School and Ibstock Place School.
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